Mostly it probably has to do with economies of scale, but at this point I'd rather spend an extra 10%+ on goods and services if it meant a return to true differentiation and a wider variety of consumer culture.
Mostly it probably has to do with economies of scale, but at this point I'd rather spend an extra 10%+ on goods and services if it meant a return to true differentiation and a wider variety of consumer culture.
The same goes for billboards. It's always the same companies marketing: Ford, McDonalds, etc. Why do we hardly ever see small brands marketing? I'd be inclined to keep billboards if small brands utilized them to help their business, but that is rarely the case. Given this, why do we still tolerate billboards to the same mega-corporations? Everyone already knows they exist and what they sell. How much more exposure do they really need at the expense of the natural beauty of our towns and our own mental state?
I see (and have bought from) small brands online (especially ones that advertise on social networks and podcasts). In my circles a lot of other people have to. I just assume that these advertisements are a lot more effective than billboards, so billboards are left to the larger companies doing more brand marketing.