Gaming Apple App Store's Review System (View in iTunes - Read Reviews)
itunes.apple.com
itunes.apple.com
1) Create accounts well ahead of time
2) Use the accounts to give nearly-always-five-star reviews to several highly-rated and frequently-reviewed free apps, such as Angry Birds Free, Instagram, etc.
3) Age the accounts for a while (weeks maybe) while continuing to repeat steps 1 and 2 to create more accounts.
4) Having collected enough seasoned accounts, use them all at once to pile on fraudulent downloads and nearly-all-five-star reviews to maximize chart impact.
The result is many fraudulent positive reviews for not just appspam but popular legitimate apps as well. Many popular free apps end up with many more reviews that are overwhelmingly positive (a rich-get-richer effect) and have the trademark brief and too-weird proto-English that characterize fake app reviews.
It's a strange phenomenon -- try reading a few pages of Angry Birds Free reviews sometime (preferably morning hours in North America) and you'll see what I mean. The developers of top free apps are receiving (and benefitting from) spam reviews they never solicited.
★★★★★ [============= ] 354
★★★★ [== ] 26
★★★ [= ] 12
★★ [= ] 10
★ [==============] 384
Great App ★★★★★
by Bondfan200
Great App!! Let's you be more creative with your iPhone.
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Now would probably be a good time to complain about how horrible the App Store is. There are good things on it, but it's horrendous - finding good ones is hard, there's no way to demo paid apps (why not?! they control the whole system, they could enforce rules!), no way to review without paying, and no way to view or rate "+/- helpful" from the iPod/Phone (don't know about ipad). That last one in particular seems the greatest oversight for preventing this kind of thing.
It's almost an ideal system for exploitation. I simply can't comprehend why it has stood this way for this long. Has Jobs even looked at this thing? I would think he'd be livid, it's total crap.
As a developer I so miss this possibility. "Lite" apps and in app purchases are not the same as old school trial versions.
It's even worse for the Mac app store as trial versions have been around for decades on the computer.
Seems like all the parts are already there and it would not be difficult to implement.
You rely on a server for trial functionality, but in the end you have much more control of the system...
After the initial connection is made and the trial started, the trial end date can be verified via remote connection but fallback to internal clock for the current timestamp.
Originally people were putting non-letter characters in the beginning of the apps name so they appeared at the top if alphabetical lists. They would also release updates all the time because that would put them at the top of the "new" list. It's evolving and I hope they find a solution.
And I'm sure it will change more in the future. But it's not nearly as bad and you're implying.
Now tell me about your favourite app store and how it has solved your discovered problems...
That non-letter characters would put things at the beginning of alphabetical lists should have been forseen and accounted for (or ignored) from the very earliest planning stages, the instant they decided to have an alphabetical listing somewhere. That constantly releasing updates would keep them at the top of the "new" list should have been seen the instant they decided to have a "new" list in the first place, and an app's position weighed against the frequency of its release. That borderline-shady developers would continue to produce borderline-shady applications should have been seen the instant they decided to allow a developer / company to submit more than one application, and steps taken to help either Apple or consumers identify potential problems.
Meanwhile, we have this.
They have left gaping holes to exploit the system, and they've existed for three years in the largest app store out there by a massive margin. There's no way to get around that being shameful.
I saw this particular app in the Top 100 around 2 months ago, and noticed it had an average rating of 1 star, how this has evaded being on Apple's radar for this long is beyond me.
Apple has taken a lot of flak for being too stringent and strict with the App Store review process, but this is one area the whole process was designed to fix. This is literally a case of a single guy falsely advertising his app and, by all accounts, having hundreds of thousands people fall for it and pay $1.99 for the privilege of being screwed.
Dear Apple, As an Apple developer and longtime user, I'm proud to recommend Apple products to my friends and family. There is simplicity, thoughtful constraint, and craftsmanship in everything Apple does.
That's why I was stunned to see this app--and numerous others from the same developer--in the App Store: http://itunes.apple.com/us/app/lockify-your-lock-screen-hd/i...
I'm surprised this app was approved in the first place. By many accounts, it does absolutely nothing. I cannot count on two hands how many App Store rules this developer is violating.
And the App Store review system is obviously being gamed. This developer is earning thousands of hard-earned dollars from Apple customers who trust you to keep garbage out of the App Store.
I love Apple. Please don't let the App Store resemble the cheap, neglected morass of the Android Market.
Sincerely, Joshua Merrill
On the other hand, if you're really lucky, someone from Apple is reading this right now and taking care of it :)
Wonder if they've cleaned it up...
I just confirmed this by creating a new Apple ID, linking it to my real PayPal which has been linked to a different account in the past, and buying and reviewing a (different, non-scammy) app. (Sorry Apple!)
Seems like the quick fix here is to require you to rate apps on the device itself. It would raise the barrier to entry significantly, at least.
Aug 07 '11 $1.99 -> $2.99 Aug 06 '11 $.99 -> $1.99 Aug 04 '11 New App: $.99 (release)
This scam isn't limited to paid apps.
There are "marketing" services that promise tens of thousands of downloads of your app on the day of your choosing (obviously, to game the iTunes free rankings).
Apparently, another developer is claiming the assets/screenshots used are also stolen by this stand up guy:
http://itunes.apple.com/us/app/lockitize-your-lock-screen/id...
This is pretty ludicrous :P
FYI: All the app does is change your wallpaper.
This is the exact same app from a different developer, who claims that the other one is a copy-cat and a scam. (leaving out the small detail that his own app is a scam as well)
Surely staying off Apple's radar was his best bet? Instead he's decided to make a relatively quick buck selling 50,000 copies per day. I seriously hope Apple withholds his pay check when it is inevitably taken down.
It's called Flash网页浏览器 and the entire description (in the AU store) is in (chinese?) except for a few words like "Adobe Flash","100%" and "SOUTHPARKSTUDIOS.COM FTW!!!!!" The screenshots appear to depict an iPad viewing a number of flash based sites and playing flash games. Oh, and it's $10.49
Edit: Their description contains a link to a "trial version" at http://hdmediaplus.biz/flash. This redirects to http://www.dailymotion.com/html5 which demos a movie playing using html5
These review scam aren't the worst of it. A lot of good reviews won't necessarily mean good sales for your app. I've seen tons of apps with five star reviews languish in the app store. The bigger worry to me is companies like appmagenta which promise a certain ranking using bot downlods.
Oh and EVERY five star rater also recommends the app strongly for others to give it a try.
Oh and all the app does us change your lock screen wallpaper.
"Lock screen is an amazing game I love it" - 6 out of 6 customers found this review helpful
"Use it everyday" - The app was published on August 04 and this comment was on August 06.
"Great app. Love the sync capability. Can't beat the price:-)" - Reminds of those random spam comments I used to get on a blog I maintained.
"This is the way it's supposed to be! This is an essentially perfect app. The developers are GREAT too!"
"I use this program more than any single other on my iPhone, and IPad. The devs are really responsive and they are totally dedicated to making this the best, most useful app in your arsenal"
"The application is wonderful, very nice design, stores all of the information you could possibly want. I really love it and would 100% recommend it." - It's a wallpaper changing app!
"This is a great example of what an iPhone app should be! Great work! Definitely work the price. Check out this great app today and you'll love it!" - What a genuine review. Most helpful so far.
Seems like a flaw to allow people who didn't pay for the app to rate it. This would also allow giving away codes in exchange for a certain amount of stars.
It'd actually recommend as a marketing strategy to hand out as many promo codes as possible. To bloggers, friends, anybody who asks or complains about your app on twitter. The goodwill you gain is worth far more than the potential lost sales. Even at $20, I think giving out promo codes has made me much more in good business than the thousand bucks in "lost sales."
So what to take away from this? For one, 99% of AppStore users don't fucking read the description. In fact I would have bet that the only two things that made them bought the app what the icon and name.