> Rechargeable, connected and sustainable
Hmm. Do these have batteries and computers inside? Do they have to? Making things “smart” usually decreases the time span.
Hmm. Do these have batteries and computers inside? Do they have to? Making things “smart” usually decreases the time span.
And you've found the problem. Michilin is trying to compete with Firestone to sell the next set of $1k tires you put on your expensive car. They're (mostly) not competing with Deestone and Linglong to produce the cheapest tire for your beater car. The people buying the former don't buy retreads. But they might if you find a way to re-spin the same fundamental idea as something that isn't low-end. And if you're the first to figure out how to sell that product to those people you can make boatloads of money while everyone else plays catch up.
how else to add planned obsolescence to such a durable product?