SEO Meets Magic: The Gathering (SEO card game)
serpsandspyders.com
serpsandspyders.com
It's just one of those silly, harmless marketing things that can start someone off on the wrong foot. Magic is a CCG, sure, but it's a specific CCG, with a specific ruleset and idioms. Leaving the characteristic appearance aside, the game of Magic itself is both very accessible and of fascinating complexity, and for skilled players has at least several times the strategic depth of a more pedestrian game such as, say, chess.
Of course, it happens to also be a collectible card game.
SERPs & Spyders is similar to Magic: The Gathering because the cards are collectable, vary in efficacy and purpose, and the cards can be combined to multiply their attack strength (certain SEO tactics work well together).
It's also similar to MTG because you try and dominate the other player's played card(s) with your own, better card(s).
SERPs & Spyders is also incredibly dissimilar to MTG. Each card contains an actual SEO tactic you can use online. The cards can also be a reference tool or help you build/rethink your online SEO strategies.