Perhaps a business that makes money from educational content needs something that provides additional value (over and above what you'd get from a folder of videos), e.g.
A. Interactive features (scrimba.com)
B. Mentors (demandcurve.com)
C. Credentials (Udacity, Coursera)
D. Community/cohort
E. Convenient access to frequent updates (blinkist, shortform, getabstract)