I can't describe how disappointed I was when I went to go charge the case for the first time during a remote meeting and my MacBook charger didn't plug in. It just seemed like such a unnecessary hassle for a product that had otherwise been good in an ecosystem that had otherwise used the same cable as everything else in the world.
Life would be easier with USB-C, and that day will come, but Apple will certainly put it off as long as they can.
you don't get to 2 Trillion without generating a ton of e-waste in your wake
I think it's more to do with how Apple releases new products (no incremental updates without big announcements)
I'd bet the cost of changing over to USB-C on only the expensive tier would outweigh the current MSRP difference. I'd also bet USB-C still isn't cheap enough at iPhone mass market scale.
They're either waiting to use USB-C across all new models, or they're convinced wireless is worth waiting another few years.
They knew they had to abandon the 30-pin prior to 2010, and the Lightning spec didn't materialize magically, years of design went into it.
USB 3.1 and the associated USB-C wasn't even on Apple's radar when they started designing Lightning.
I'm completely convinced that Apple would've liked to move to wireless charging before entertaining the idea that the port on the iPhone should switch to USB-C. Unfortunately wireless charging tech hasn't been up to their standards, and we've seen Apple back itself into similar corners with other computers/devices, where they miscalculated future performance.
The fact of the matter is that families tend to have more than one iPhone, with cables that are shared, and iPhones get passed around as they age. I can't imagine how many articles will be written by the tech media and how many angry commenters on Facebook will be crying about perceived forced obsolecense if Apple were to switch USB-C.
The money they make on Lightning cables simply does not matter.
I dont record any negative reaction. Everyone was looking at what seemingly like a small problem, being able to plug in any other way around, and Apple finally did it.
>USB 3.1 and the associated USB-C wasn't even on Apple's radar when they started designing Lightning.
Apple donated part of the work to make USB-C. They are well aware of USB-C
>Disagree that it's about the relative pennies they make on cables.
>The money they make on Lightning cables simply does not matter.
Lightning Cable, or MFi is a multi hundred million dollar business a year. Most dont seems to realise the gigantic scale of MFi business.
Le Sigh.
FYI it is spelled "SKU", a Stock Keeping Unit.
I guess it's a good thing that everybody's AirPods and AirPods Pro are going to be dead in a couple of years, so if they update them to use USB-C they won't hang around too long. Thanks, poor battery longevity!
Ironically MagSafe represents the best speeds and efficiency in the industry, but yet it still pales in comparison to a wire.
Its funny, the last time I flew I was in a pickle. I had my M1 MBP, its charger, a USB-A to lightning cable, and a USB-C to micro USB for my headphones. Only when my phone was down to 20% did I realize I had nothing to plug the lightning cable into.