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Everyone overhypes their product releases. But the reality is that most of us just don't pay attention to them. Microsoft talking about Windows? Eh. Samsung announcing something? Neat.

Apple announces something, however, and the detractors just have to flood in and give their hot takes. I suppose that speaks to the influence of Apple now.

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No need to get defensive. People are allowed to be unimpressed with Apple's marketing speak.

Yes, they are allowed, of course... but being "unimpressed with Apple's marketing speak", a topic having been thoroughly traversed, seems counter to Hacker News's stated desire for comments that substantiate new thought, or create new or interesting discussions.

To the contrary, it's sparked quite the deep discussion about marketing hype, software companies, and views about the same across the world.

More valuable, perhaps, than discussing an incremental upgrade to the iPad Mini?

That's fair, I agree that it has sparked interesting discussions. Looks like we can't write off topics just because we think it's been thoroughly discussed already.

How "new" are the discussions though? Maybe we should try to find a previous thread where someone said the same thing and compare the discussion there?

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