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Who says anything about crippling or destroying anything?

One approach is to split up the company in to separate entities. Search, YouTube, advertising, technology products and OSs, etc...

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...and prohibit these newly-formed entities to cooperate too much with each other toward holistic objectives, therefore reducing the efficiency of capital allocation to their detriment. If this new arrangement wouldn't be less efficient, less productive or crippling in any way, it would rationally be attained voluntarily without political imposition. Unless the intervention manifests in a hindrance so expensive to cause the market share to shrink in one or more service segments, and give smaller competitors the opportunity to collect unsatisfied customers who seek alternatives to the reduced quality of services offered by the former monopoly, what would the alleged benefit be for society?

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