I'm not thrilled about the name.

First, it seems pretty disrespectful to use religious imagery, etc., for a commercial product, especially if you are not a practitioner of said religion. This is doubly worrisome by the text that seems to suggest that "zen" (or, rather, Zen) and "Buddhism" are interchangeable concepts. They're not.

Second, if you are a practitioner, you're undoubtedly aware of the large role that lists play in Buddhism-- which means that it's a bit deceptive to have a product named "Buddhalists" (or Buddalists-- see below) and not have the product based on the traditional Buddhist conception of lists.

Third: you don't even get the spelling straight on your own headline. That's scary.