Nothing for me compares to the time I purchased 2 reserved EC2 instances for about $5K on my personal account rather than companies. I can still remember that sinking feeling as I realized what I'd done.
Amazon refunded the next day.
Amazon refunded the next day.
I've also once had an issue with my own personal account. Five minutes with a rep on the phone saved not my bank account, but my website and hosted services, because my credit card was cancelled and it would be another few months before I could get another.
*within reason... you're not going to serve up an app all month long and skip out on a million dollar bill.
Completely agree. Google might be learning parts of this with GCP, but historically, customer-obsessed isn't in Google's DNA.