Not to mention the typography choice on the home page even obscures the i.
I'm pretty sure they did that on purpose.
The logo changed since fossuser posted this comment. The older version of the logo had the "I" and the "M" joined near the top so it looked like "Fukme" instead of "Fukime".
My next startup will be phasepalm.com
Would love to be in the room when this gets pitched to investors.