The market decides, right? What is actually happening here?
1. Most people actually like this overdone gimmickry?
2. Most people think they will like it, buy it and then get sick of it? Thus people like me, who seek out the ungimmicked product, are not a significant market force?
3. Most people would prefer not to have it, but due to a free market failure, the ungimmicked product just isn't available any more?
The gimmicks are everywhere. We have a basic "Instant Pot" pressure cooker. It has just the right amount of electronic smarts. A few button presses to cook a roast to completion in about an hour, and walk away. It beeps when it's done. With later models you see an almost obsessive drive to load them up with more features, few of which anyone will ever use.