If matte was so much better, wouldn't there be a market for matte overlays for smartphones? Yet smartphones are universally glossy, and universally legible outside.
If I put the query "antiglare matte protector" on ebay I get an offering of 49000 results of different matte screen covers for phones/tablets/laptops etc. Would that 'after purchase' offer exist if everyone loved the glossy screen experience, like you do?
There is a tradeoff, to be sure. The same property that allows glossy screens to reject sunlight better - preservation of high angular frequency - causes a visible signal (reflections of objects). This signal is more easily disentangled from the image on the screen than a uniform raising of the noise floor, but some no doubt find it more distracting.
Although direct sunlight comes from one angle, many sunlight reflections come from all other angles. E.g. it's hard to find a place at a cafe without seeing reflected glares.
I mean, I see your point, and agree with it. I just think probability of that happening is less than office/cafe/window lights.
The big change that enabled Apple to remove the matte option was brighter and more efficient LED backlights. Now their laptop screens have plenty of brightness to overpower ambient light in practical usage. If reflections are interfering with work, one can simply turn up the brightness to overpower them.
This does not work well in extremely bright conditions like direct sunlight. But then again matte screens also suck in direct sunlight. I like to think of this as a subtle hint from the industry that one should not work at the beach. ;-)
Yes, because is so easy for everyone to do that...