Similarly, you can get a reproduction of a Van Gogh which would functionally be the same painting hanging on the wall. One of the fundamental value propositions in art is the history, in that discrete examples of art are representations of cultural history and historical artifacts themselves. By purchasing a piece of history the buyer becomes part of the history through its provenance. That is the difference between owning an original and a copy that is attempted to be emulated by art nfts.

Whether or not it will be successful is a different question, though the most prominent ones will probably remain collectable to some degree purely because they represent the first iteration of a historical precedent (digital scarcity in art).