I'm all for burning less fuel and making shipping more efficient, but I think it is a bit of a stretch to say this particular use case is not related to finance. Ports becoming more efficient ultimately saves oil, natural gas, and other commodities companies money. Commodities traders are very tuned into port congestion and global movement of ships and make lots of money trading upon the flow of commodities (mostly oil/gas).
If this particular case is not related to finance, then how come the Bloomberg terminal tells me there are exactly 401 ships in Rotterdam port as of this morning, the 5 day moving average is creeping up, and 8 of the top 10 ships by tonnage are crude oil tankers?