Perhaps -- I can't find their description behind the process and I'm now curious about the math behind it.
I think they would take a series of 0's and 1's..
0010001110100100011
...and map that into 0's and 1's based on the changes, not the numbers themselves. Maybe like 00 or 11 mapped to 0 and 10 or 01 mapped to 1? I can't recall.