Take a look at the current status of stations in CA [1]. Mostly offline, and who knows for how long. A symptom of the entire fuel-cell economy.
The cheapest hydrogen fuel is a byproduct of fracking so that's why it was pushed. It was never sustainable or made sense, obviously.
There is not enough time/space to explain all the reasons why; it is a very long list of factors working against hydrogen --- and it starts with the fundamental laws of thermodynamics.
The reason hydrogen makes sense for aircraft is the huge advantage of carrying enormously less weight of fuel up to the stratosphere. Add to that, that it will be produced and stored directly at airports from surplus peak electric power, thus obviating need for a great deal of other storage capacity, and of expense extracting, refining, and transporting petroleum.
Its downside is it needs much more space on board, thus new airframes with aerogel-insulated tankage somewhere other than in skinny wings.
We need a government-led initiative to get major airports outfitted with LH2 production and storage systems, to solve the inherent chicken-and-egg problem and get those new airframes into the pipeline. Any extra storage capacity an airport builds out substitutes for storage elsewhere. Airports could afford to get into the load-balancing business in a big way.
https://www.hydrogen.energy.gov/pdfs/review19/arpae11_abbasi...
The last would probably be a consideration mainly for rockets.
Aerogel is both very, very light in weight, and also extremely effective at isolating substances of very different temperatures such as LH2 and aircraft parts. Thus, practical LH2 tanks on aircraft would be insulated with aerogel.
Given a tank of LH2 insulated with aerogel, there would be no need for the tank to be "very strong", as it would not need to hold back any more pressure than the (very light) weight of the column of LH2 contained. Liquified-gas tanks are routinely equipped with fart valves to relieve any pressure that arises from heat leaking in and boiling the contained fluid.
Major obstacles to ammonia fuel include the smell and its corrosiveness. Only a small amount (~12%) of energy is lost converting hydrogen to ammonia, and you save energy by avoiding compression/refrigeration.
Tens of thousands of warehouse-scale refrigeration systems use ammonia as refrigerant. It is the preferred refrigerant in most places besides homes, small offices, and road vehicles.
Liquified ammonia is the odds-on favorite to replace bunker oil in intercontinental shipping, as engines already in place could easily be converted to burn ammonia just by replacing tankage and plumbing, which would not require any structural changes. You need a larger space for the ammonia than for bunker oil, but ships have plenty of room.