Article was fine. Nodded along to parts of it. Then, hilariously, came the spread of card links below:

-Obsessed: Building a Brand People Love from Day One

-How to Build a Brand—From Anywhere—by Embracing Your Surroundings

-99U Conference Speaker Spotlight: Alain Sylvain on the Ever-Changing, Infinite Pursuit of Creativity

It's almost like they were trying to prove this article's point by immediately hitting you with a bunch of "bullshit"