Felicia Day: Mogul In The Making
blogs.forbes.com
blogs.forbes.com
My understanding is that Whedon embarked upon that after seeing the success of The Guild, and talking to Day about online distribution. (Obviously the writer's strike had a lot to do with it too...)
Also, the article makes it out like she gave up on television and to some degree acting, but she's in a guest arc on Eureka right now.
Otherwise, the article IS pretty interesting.
Or else they know she has a huge online following, and throwing her into a few episodes will give 'em an extra half a million viewers from the "lonely geek" demographic?
By the way, if anyone here has managed to not watch Dr. Horrible's Sing-A-Long Blog, I can't recommend it enough. I also recommend The Guild, though if you only have time to watch one web series than the three ~15 minute episodes of Dr. Horrible are where you need to start.
This is starting to happen in the podcasting world as well. Comic Jimmy Pardo charges $20/season for his "Never Not Funny" audio podcast in lieu of advertising. While I don't believe he's divulged his numbers, I'm pretty sure it's in the tens of thousands, which is a good hunk of change considering his costs to produce the show.
Not to take anything away from Felicia, her success is inspiring, but the message seems to be about how content creators on the Internet can produce great content with only a fanbase of a couple tens of thousands of people and still succeed financially.
It goes directly against the TV idea where shows have to go head to head and spend millions of dollars to amass at least a few million viewers and only a few can succeed.
After that 2 hour interview, I realized she was an extremely smart, forward thinking woman who is going to do amazing things. And clearly, she is.
My 13-inch MacBook (1280*800) doesn't even show the bottommost pixels of the headline.