> I still can not understand how we moved to a point where Vertical Video is acceptable in civil society

- default phone capture mode

- default phone display mode, both due to the way you hold it

- humans are vertical: vertical video frames the whole body, useful for dance videos. Portrait mode more useful for quadrupeds

For some kind of videos vertical is just better, for others horizontal. I have a phone and I have a vertical secondary screen on my desktop so I can watch vertical videos without issues.

Never quite understood why some people get so upset at vertical videos.

Cinema screens was the most popular screen format in the early 20th century.

It was cheaper to have wider halls than taller, more seats, maybe lesser construction costs so 11:8 ( standard academy) or 1.43:1(IMAX) or 2.2:1 (70mm) all became popular.

The wider screens also gave more immersive experiences and film makers took advantage of that in their movies with panoramic landscape shots and other techniques.

Most non professional films(post covid even a lot of professional ones) are watched today on a smart phone screen which is usually something like 9:16.

So, unless you are making a movie to be released in theatres I would say film makers should default to use 9:16 not other way around.

A good film maker should target the medium they are working with, there is nothing inherently special about either one.

There were great directors/actors who could do amazing work without sound or only b/w etc (sometimes failed to adapt to to the transition), all mediums have some limitations we have to work with what we have.

When the most accessible form factor for a screen is portrait in orientation, it's kind of inevitable.

TikTok isn't usually cinematic, it's closer to a video call, which is better vertically because people are vertical.

> how we moved to a point where Vertical Video is acceptable in civil society

Think about what shape a human being is…