Interesting. At 2 cts/GB (as opposed to the usual 14 or so) I wonder if there is a market setting up a service reselling this traffic. Let's say I do all my hosting on AWS, but host a proxy (or a network of proxies) on the end of a direct connect line (or lines). This way you could lower your traffic costs. Would this work?
You are going to pay for the bandwidth again coming out of the DC - so it all depends on how cheap you can get it from Equinix for your other dedicated boxes.
If they're in the US they probably have access to a HE feed. That's $1/mbit. You'll probably get higher quality transit for < $20/mbit. That's stupidly cheap compared to ec2 prices.
What's more interesting is why they're charging per gig not per mb/second.
Also interesting is that this is a routed service as far as I can see....
Very niche. At least you didn't put "elastic", "cloud" or a digit in the product name.