I see this as a feature though. If I pay $2 for an app that helps me track fitness, I'm much more likely to lose interest. This is the same reasoning that Orange Theory uses...and seems like they're pretty successful.

We use the 200/m for two reasons

1) It's a strong commitment device. At this price point we hope people really will take this seriously and be committed. 2) Stopa and I are also providing personal coaching, we'll be giving you individual attention. In the future we may remove the personal coaching aspect, and in that case we will bring down the price.

That price point is what I pay my coach. She inputs my plan on Final Surge. I'm getting lifting, running, and biking plans. I can schedule a call, email, whatever to get her feedback. She knows me on a personal level including who I am, my history, who my training partners are, what races I want to participate in, etc.

I'm not willing to pay the same price for that because I know that the service will only get more generic as there are more clients.

I'm sure its great for people who want to work from home and dont know where to start and dont have a support structure.