It's Kafka-esque, really. Google has always thought it is smarter than everyone else and that has led, inexorably, to it establishing itself as the final arbiter of truth. Except Google is a dysfunctional, distracted, neurotic, schizophrenic entity, like all organizations, with an ever-changing set of in-fighting fiefdoms and warring executives.

Worse, growthism forced its "Organize the world's information" mission into "Swallow and monetize the world's information" with an added helping of "know exactly what every person wants, even if they don't know they want it yet."