The amount of propaganda on the platform is ridiculous, though very frequently disguised as "news" or "educational". As someone who's been around quite a bit, I can also imagine that it doesn't look like propaganda to average Americans (I'd be glad to be wrong on this).
A great deal of content is just plain sophistry too. Inspecting comments, it seems that most viewers don't pick up on this.
At the same time, finding reviews or alike for products or services is near impossible -- the platform is filled with generic reviews which are indistinguishable form ads.