The only time it made sense to buy new equipment to try to plot really quickly, was right at the start before Netspace increased. Chia now has somewhere on the order of 300,000 - 400,000 full nodes operating on the network (already making it more decentralized than Bitcoin) and is approaching 36EiB of space. The "green" benefit of Chia is that you don't throw away the proofs that get generated like you do with Bitcoin mining and instead you can keep them for many years and potentially decades. This is where a lot of the power savings come from. Take a look at https://chiapower.org/ to understand the power usage compared to existing cryptocurrency networks like Bitcoin and Ethereum.