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Exciting to see that click bait has made its way into the research realm.

Nobody would be the least bit interested in this paper if it didnt have a funny sounding made up word with no known definition in the title.

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Eh, the word has been part of the dictionary for a few years now (almost a decade!): https://dictionary.cambridge.org/us/dictionary/english/phubb...

I think it makes sense to use the correct terminology when writing a research paper.

These dictionaries have become urban dictionary competitors collecting definitions for exactly these kind of obscure funny sounding words in a bid to stay relevant.

Im a native English speaker who reads extensively on related topics and ive never once heard this word used until now.

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