Indeed. I was recently considering getting an ev and it's amazing how much choice you have in the "budget" segment. Dacia Spring is 17k€ (VAT included) and it offers 250km of range. Granted, it's equipped only with an airco and a basic infotainment, but still.

The only way Tesla can make a dent in this market is by offering autopilot and much greater range at 20k or so. Or by making a bloody fast car for young people (which will cannibalize their own sales probably).