In reality ("IRL") everything we do is tied to who we are. Our very faces identify us instantly to everyone we interact with.
There is no privacy of the kind people associate with the internet IRL. It's nothing more than an unhealthy vice that leads to people living unauthentic split lives with multiple incongruent personas. Those who exist solely on the internet and that which lives solely IRL.
By making the internet an extension of reality with the same social dynamics instead of treating it as an alternate reality/fantasy world we'll start to integrate our online behaviour/activities with our offline selves.
The end result being that many of the problems we associate with the internet cease to exist. No more anonymous trolls, less disinformation/fewer manipulative botnets shaping public discourse, less aggressive behaviour in online games...
Above all else: accountability.
It strikes me that the same people who want transparency of organisational behaviour (government, corp) seem to be the same people who themselves want their own behaviour to be kept secret.