Trust can't really be gained as easily as it is lost, at this point I am skeptical there is a real (nice) solution available and the only path is for these institutions to continue to further dig themselves into their hole until there is no trust left to erode.

We have to remember that the media is like this because this is apparently what people want to consume. The old, traditional way is not one that will keep the bills paid. The incentives are all out of alignment with no obvious way to fix them.

I think the worst part of this is the authoritarian tendencies that are creeping in as people try to maintain a guise of being trustworthy as others begin to look for "trust" elsewhere.