Sweden is particularly good at this PR effort: always aiming to profile ourselves as the eco-friendly pioneers of the world.
But at the same time, ancient woodland is clearcut at an alarming rate, and wood-burning for energy is largely exempted from Sweden’s carbon footprint.
Cycling and alternative transport is neglected, while cars just get bigger and spending on roads spirals upwards.
But so long as we make headlines for supposedly fossil-free steel, everyone here is proud and happy