The guy has a lot of documentation for where this all came from out of nowhere. I bought the book and it's fascinating how much documentation the guy has on how the whole thing got astroturfed in no time. I don't know how old you are, but before the early 2000s, the only place that I ever encountered "transexuals" was in San Francisco sex clubs. Then all of a sudden, in the span of less than 10 years they're everywhere. How the heck did that all happen? Reading through his research is a really interesting deep dive into how to bootstrap a radical cultural change from scratch.