The New York Times Company Launches Digital Subscriptions for Wirecutter
nytco.com
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Still, I don't know of anyplace else to get unbiased reviews (other than Consumer Reports, but I feel like they're out-of-touch with technology) without resorting to a Reddit thread or similar.
The big question is: will this be enough to push anyone to get a NYTimes subscription who was on the fence previously?
At some point, if they offer a large enough diverse selection of written word media of modest appeal they probably can increase their subscriber count. Probably as good of a strategy at this point as any and they are in a position to do it.
While they’ll get revenue from the subscriptions, every reader that doesn’t subscribe and stops reading their articles is now lost affiliate revenue.
Is affiliate revenue that low that this trade off is worth it?