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The brand is ultimately in the minds of consumers, and if you followed discussions, many of them (and press) had the same impression that it is inconsistent with Apple positioning wrt. privacy.

While household analysts get things wrong all the time, companies are not infallible, including Apple.

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You can make a mistake once or two, but if a company like Apple keep pushing for something ( that can hypothetically kill its brand) it is unlikely that it will actually kill the brand.

Unlikely, sure, but its happened countless times. Its not useful or interesting to say "you're probably wrong because you're not head of apple".

How could a big bank like Lehman Brothers with their highly paid risk analysis people fail?

How could Rome fall?

The sun never set on the British Empire.

Both me and my partner were very close to joining the apple eco system because we felt completely betrayed by G, now I'm researching alternative OS to flash my phone. We both abandoned Google search and browsers. The only FAANG I'm not actively avoiding is Netflix.

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