FARINE
FIVE ROSES
FLOUR
The first line is French for “flour”, the second line is the brand name, and third line is, well, “flour” in English.When Bill 101 passed, they had to remove “flour” from the sign as it was an English word. However, they were allowed to keep “Five Roses”, as opposed to “Cinq Roses”, since it’a a brand name, so now it simply reads:
FARINE
FIVE ROSES
The owners have apparently tried to take the sign down, since the brand has since been sold to their competitors, but capitulated to public outcry. Apparently, it’s quite expensive to maintain, but I can see why locals don’t want it to go. It adds a lot of character to the skyline.[1] https://www.atlasobscura.com/places/farine-five-roses-sign
It's impressive/weird to me that the convention got all the countries to use the english word on the stop sign, for consistency.
Good. The purpose of a dictionary is to record how language is used, not to gatekeep or social engineer what is "proper" language and what isn't.
Linguistic prescriptivism is the purview of bigots and school teachers.
It comes in a few flavours. Sometimes an assumption that linguists as people are never prescriptive. Sometimes as an argument for the respectability of established dialect (not to say this conclusion is wrong, only the argument.)
There is plenty of (mostly non-professional IME) "normative descriptivism" floating around.