1 billion dollar for Flipkart is insane. No USP, minimal recognition, and a lack of focus that drives me crazy. I used to frequent them a lot. Back when they had books as their primary focus. But now they are peddling mobile phones, and everything under the sun with books as an afterthought. Don't get me wrong, they still are the best online book retailer in India and I use them a lot, but if any body on this forum has a better idea, count me in as your first customer.