True, I agree with you and you have all the rights to revolt. But let's say you have an opinion, instead of revolting I would say you should push it on the world and let the world decision whether they agree with you or not. What Amazon and Google is doing is, they are enforcing their opinion by luring you into their eco system. That's one way to make the world compliant to your opinions.
Just revolting in your own universe doesn't get the job of changing the course of evolution.