"homoiconicity": the property of a language whereby code written in said language is stored, in a natural and immediate fashion, as a data structure of the same language
What this means for Lisp is that if you want to manipulate Lisp code, you aren't dealing with some crazy complex AST: you can actually /see/ how the code is parsed by looking at the code itself, as the code is actually typed using the serialization format for the primary data structure of the language: S-expressions.
So, you aren't just creating a little "DSL" by using some built-in syntax tricks like "implicit last argument block", but instead are able to write code that modifies code and generates code as easily as if you were writing the original code in the first place: the comparison to Ruby is therefore fundamentally flawed.
(Finally, as an unrelated bonus: the parser for Lisp is also written in Lisp and available during the execution of Lisp, so you can have code that modifies and extends the parser itself allowing you to fundamentally alter the syntax to, for example, look like Ruby; this mechanism is called "reader macros", for the record.)