Aaron advocates avoiding the "Hollywood Launch", marketing your product only after you've verified that "random people" are satisfied with the offering.

I'm asking you: are you saying that after Fog Creek spends 9 months building and testing a product, dogfooding it with internal users, and running closed beta testing, that you would avoid publicity for it until random paying customers started liking it?

Because I feel like I remember you making an actual movie about the last product you launched.

Best comeback ever (tptacek, I mean :))

I think you definitely need some balance between the two. Do a glitzy hollywood launch only after you've minimized the things that could go wrong.

This is the definition of ad hominem. For those like me who didn't know.

An ad hominem argument, also known as argumentum ad hominem (Latin: "argument to the man", "argument against the man") consists of replying to an argument or factual claim by attacking or appealing to a characteristic or belief of the person making the argument or claim, rather than by addressing the substance of the argument or producing evidence against the claim.

More on wikipedia http://en.wikipedia.org/wiki/Ad_hominem