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Note that "nets" is on the list.

They represent 250 banks across Europe (according to their web-page): https://www.nets.eu/who-we-are

For example, Danske Bank (the biggest Danish bank) uses them.

Nets doesn't "represent" banks, they provide them with services. In this particular case, they're there representing themselves. If you're going to build a competitor to Visa/MasterCard, you need banks on board, but also somebody specialised in rolling out the infrastructure.

Nets is owned by Mastercard.

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