At my company, for a web app we run in production, we strive to get every response out of our infrastructure in under a millisecond, everything above that except for a few select endpoints is considered as a bug. By using sensible technology choices, it's not even that hard to do. A RDMS like postgres can answer to queries in microseconds.
Nice bonus, we can provide real time computation features our competitors could only dream of, just by not using dog-slow technology.
Our customers are not techies and you know what? When they use our product, the first comment is usually "wow, it's so fast".