Don't Burn Bridges: A Guide to Networking in Silicon Valley
giftrocket.com
giftrocket.com
On a related note, I just read a good article on using small barriers to entry as filters for your time: http://www.iwillteachyoutoberich.com/blog/i-use-small-barrie...
Most of the folks that ask me for help aren't 'kooks' perse, but they usually want someone to make their dreams come true with little or no effort on their part.
Asking these people to do a small task as a precondition of your help is a great way to filter out those not really serious about the goal.
Here's how it typically goes:
"Hey Matt! I hear you do iPad apps! I have a great idea for one! I'm super passionate about this and really want to get it going!"
Me: "Great! Before we go any further, it's best to sketch the app out on paper first. Do that and then let's take a serious look at it!"
I've had many many conversations like this. Even requiring a simple sketch filters out about 98% of these people.
Another common variation is from folks who want to learn programming. Instead of asking for a sketch, I'll send them a link to an excellent beginners tutorial to work through. I very rarely hear back from anyone after that. However, those very few that do come back are typically great to work with.
I haven't always used these filters. I used to really try and help everyone that asked for it. Unfortunately that nearly always ended up with me putting in time and effort to help someone who I would later discover wasn't really all that serious about the goal.
Small barriers/filters have been great for saving my energy for those that are really serious about doing something. It's really been a sanity saver.
It's short and gives them quick wins. Having their hands dirty with code that works really builds the confidence they need to continue.
If someone is willing to even just start the tutorial, that meets my filter-qualification and I'm very happy to help them with any stumbling points as they go through it.
The second bit is where you have to be careful because it will trip you up. I've known folks who came out of school truly arrogant bastards and then after a few years of exposure to the 'real' word mellowed like a good wine into something great. And have known folks who were great when I knew them, and then discovered on re-connecting that they had lost their way. The short of it is, holding a grudge against a person's past misdeeds isn't really very productive. As a manager you give your employees annual performance reviews and advice on what they should work on, so if I've not 'known' someone for a couple or three years or more I reset all my specific expectations to zero to get a sense of the person they are now versus the person they were then.
The point of the article is separate though. Hold the behavior of everyone else in the valley constant. Given that, what are the things that you should do in order to network with people effectively? The four listed are probably some of them.
I get a lot of intros. I get a lot of mail. But my chief role is not a networker. My role is to make sure the company makes money.
It happens a lot that I'll have some contact of a contact do an intro to someone that they think will be useful for us. We've done enough deals at this point that we can pretty quickly tell is an incoming intro passes the smell test or not.
Often I'll do an initial call out of courtesy to the person that did the intro, but I don't bother with a follow-up unless I smell blood in the water.
I end up dropping more intros that I'm happy with. It definitely bugs me at times that I can't stay on top of every intro that comes my way. But it's important to balance pure networking with actual business development and to not confuse the two.
That said, you're right -- if you contact someone out of the blue higher up in the food-chain than you are, then the onus is on you to follow-through.
My unsolicited advice: be a professional, have integrity, make money for the company. One day, perhaps through no fault of your own, you might not make money, and the company will subsequently kick you out on your ass. Then, you'll see the value of those intros you made.
I am a co-founder. From my reading, this article was primarily targeted at founders, so I responded in kind.
Edit: As a side note, there's a hidden subtlety in your phrasing that's worth pointing out. When you're an employee, your interests are still primarily personal. When you're a founder, the line between personal and business interests are scant if they exist at all. As an employee you'll often be in contact with folks that (whether consciously or otherwise) you think may be useful for you at some point. As a founder, that extends out to the business, and the question of if they'll be useful to you in that moment equivalent to if they'll be useful for the company. Now, there is life after the present company for founders as well, but psychologically, at least for me and I assume many others, that realm is far less in the foreground than it is for an employed person.
"Be nice to people on your way up because you'll meet them on your way down."
It's not a list, it's human nature. You invest in things that show promise, and the behavior outlined above doesn't show promise.
Imo, if you're genuinely interested in what someone's doing / wants to do .. you won't need a networking crib-sheet. If you're not genuinely interested - what are you doing?
Also, good manners are free.
I agree with this advice, and I think the advice stands alone.
I think you should always err on the side of being overly generous to anyone who spends time trying to assist you. So, if he built a startup that makes this process easier, and then writes about it, I think thats great. Whats your beef?
Go out there, build a great company and let the PR people worry about your reputation when you drink margaritas on a nice beach in Thailand.
That doesn't mean that you should do things that you consider wrong or immoral. Just don't give a hoot what people say about you.
I think that is a very good trait that nearly no one possesses.
If you believe that what you are doing is good for the world, should it matter what people think of you? I bet a lot of people think that Gregory Maxwell or Aaron Swartz are criminals.
I think that having strong beliefs/goals is much more important then bowing to the general social pressures of the day. If you have strong beliefs, and you think what you are doing is good/right for the world, then it should't matter what people think. The world might not agree with you, and your ideas might fail miserably. Fortunately, we are lucky enough to be part of a community and where failure is looked upon favourably.