It seems completely reasonable to me that the provider of a good or service should be able to communicate freely and directly with their customer about something as core to the transaction as their options for paying for the service.
It seems completely reasonable to me that the provider of a good or service should be able to communicate freely and directly with their customer about something as core to the transaction as their options for paying for the service.
[0] And even retailer isn't quite right. What the App Store does is less akin to the wholesale-retail model and more like the agency sales model.
App Store is not unique, it is a platform copied from other vendors such as Nokia: https://en.wikipedia.org/wiki/Ovi_(Nokia).
Users pay for the phones.
There is no 'merit' left for Apple (or Google) to collect fees or to impose rules.
As a consequence there are incentives for the stores to decrease the amount of money they make in the normal way and they instead try to find strange ways to make money that the mall doesn't get a cut of.
For example if you buy shoes at the shoe store they will send you new colorful shoelaces every month if you mail them money.
But every now and then a store will come up with clever new way to make money that doesn't give the mall its cut and then the mall throws the store out and leases its space to a competitor. Or just announces method X of making money also needs to give us our share.
If you want the analogy to make sense, let's assume there's exactly two places that sell shoes and they have a stranglehold on the market, and they both mark shoes up the same amount and far more than they would if there was competition between them on price, and they refused to allow any reference to nike.com and how you can get shoes far cheaper there on or in any of the packaging.
That would be a very dysfunctional market, and I think the reason would clearly be the anticompetitive practices that prevented competitors and that resulted from them not competing on price.