They’re all doing it wrong: tablet ads

Though the post is correct in many instances, I think only the first Apple ad is a good example of Apple's marketing. The other two ads show the product in use, but don't give that 'I want to do that' feeling. Possibly because they aren't explaining it.

The Xoom add is HORRIBLE. I don't think that Blackberry ad was ever an officially released Playbook ad. I'd say the newer playbook ads are similar to the second and third ipad ads in the post, as they don't give the viewer enough interest. http://www.youtube.com/watch?v=pBwxJAqypAI