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He's not saying the 0% price was a secret from his company, he's saying it was a secret to the general public.

I pay pretty close attention, and I thought the free apps of the day were paid at the 20% rate that Amazon warns they may pay you if they unilaterally discount your app.

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I see no reason to think that's not the case. This was a mutual agreement outside of the general terms. That's hardly unusual.

It is amazon's standard policy. Many developers have commented on it.

Their standard policy concerns the unilateral decisions. This was a mutual agreement outside of the standard policy. The benefit to the app maker is a guaranteed free-app-of-the-day promotional spot, the benefit to Amazon is not having to pay the 20%. Seems like a (potentially) fair deal.

I'm pretty sure this is dramatized to fish for more sales.

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