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Amplitude is NOT a great product when you actually try to implement it. I have seen at least 3 companies pay for them based on how good it looks and all the promises but only to realize that the integration is actually very hard, and the data in Amplitude is often wrong! Also they dont do a good job in sending data back to things like SFDC and what not.

Telling it from real experience.

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I used to help answer customer support questions with Amplitude. Sometimes what looks like incorrect data is just that the query is different from what you’d expect. Something like “has a user been retained?” is a complicated question and has a very specific definition that may not be surfaced in the UI entirely, yet varies from analytics product to product.

The result is sometimes the data seems to be wrong (inconsistent with other products) when really the problem is a lack of industry standardization on the different definitions of terms.

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