Ads have bloated the useful internet to the point that it is more expensive and less functional. We have 8,000 websites trying to show me a recipe for chicken parm, most of them with pages of family history and backstory, because they are all trying to get me to see
their ads. A lightweight Wikipedia for recipes and a few high value added websites charging a trivial amount for access to their recipe catalog would be highly value added for me, and run on a fraction of the infrastructure.
Ads obscure solutions, and add redundancy and complexity with zero value added, because solving a problem means you no longer are on the page seeing ads. Simplifying or automating a process means you are clicking less pages less often and not seeing ads. If you automate something to directly connect users with what they need, then they don’t need to come back and see your ads. So we have automations they bring us to some middle man that can show us some ads before we can get to what we need.
Ads mean that maximizing the time your attention is held is the core value. High quality content that leaves you informed/satisfied/fulfilled is worthless compared to low quality content that is just good enough to keep you from leaving, without being having enough substance to actual fulfill you, because then you might leave and not see the ads we have to show you.
Podcasts show us that a tiny minority of users able to pay for content subsidize an incredible amount of added value content for everyone, whether they can pay or not.
Ads don’t level the playing field. Ads are an ever growing tumor, sapping resources and weighing everything down in a mindless effort to replicate.