> All the documentaries were getting really high ratings, so would display highly in searches, but not many people actually watched them.
This rather shows that ratings do work, but are used wrongly for giving recommendations:
If you want to create suggestions for a user, in many case the wrong answer is "suggest what has really high ratings", but rather "given the ratings that this user gave and the films that he watched, what will he also like."
The fact that these documentaries get high ratings (the same might hold for art house films) shows that there is some (niche?) audience which really loves this kind of films, but not that "John Doe" will love it, too.