It is just using the words "reasonable" and "unreasonable" in a completely different context, where they don't mean the same thing as in a discussion of people who are attempting to get along in good faith or not.
On a side note, human reasoning happened long before there was a precise definition and set of frameworks, and continues in most cases without a direct connection to either. "Reasoning" has a different meaning in different contexts just like "reasonable".
Most words have a cluster of meanings depending on context.
A father and son team built a rocket for the X Prize Lunar Lander challenge. They got some impressive results. Their team was called Unreasonable Rocket.
EDIT: That said, in this example unreasonableness was about personal endeavor, not about interacting with others or expectations toward others.