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And if you do, why not just use Google Forms?

And yes, though Google Forms already exists, I think that having the form write directly to Google Sheets can be useful for some people who might want to do something with that data in their Google Sheet (create charts/graphs or calculate stuff with the data, etc.)

I also plan to add pre-defined layouts to the form builder which people can choose from and also more HTML/CSS (and potentially JS functionality) that people can integrate into their form without having to write code, which I don't believe is something Google Forms offers

Google Forms can put the data into a Sheet, where you can do all those other things.

You can host custom forms from Sheets with GScript. It's basically JavaScript and you can do a whole ton with it beyond just forms. You can even host websites from Sheets (as of 5+ years ago)

I found Google Forms pretty hard to style as I wanted. I’d be interested in alternatives but as a techie I’m too tight to pay for it when I can build it myself. But a marketer who is not technical might appreciate having branded forms.

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