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Likely just an acquihire. I love classical music and never heard of Primephonic, so the user base was probably not that significant, at least by Apple standards.

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I was working in that space two years ago, and we estimated from triangulation of sources that they had around 10K paying users.

Would an acquihire make sense though? Apple already has expertise streaming music.

It’d be quite expensive simply growing the Music team by buying a profitable company.

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